Why Businesses Aren’t As Bad As You Think

Technology News: How Robo Couriers are Revolutionizing the Logistics Chain

Similar to the editing of a movie, when the logistics chain works flawlessly, the best compliment is, to rephrase Steve Jobs, that it “just works”. Nevertheless, similar to most industries, this chain is being shaken by evolving demands.These days, consumers not only demand more alternatives, they also want to get their purchased products faster than before. Moreover, there are more of them demanding it as a result of the growth of online shopping that is presently increasing at ten percent year on year, and faster than that in Asia.

Speed is primary. Industry specialists are united in the idea that procrastination could waste the initiative in favor of others. Most companies are enthusiastic to enhance and benefit all they can from optimized efficiency. At the moment, we are at a phase where conventional technology is already at such a high standard that there is not a lot room for improvement. Consequently, companies are searching for new technologies they can use. Here are some of the emerging trends in the logistics chain.

Captain-less Ships

Ninety percent of imports and exports on the planet materialize using ships. There is no way to underestimate how vital it is. By removing people as ship administrators, there is a better avenue to develop new ideas – without crew accommodation and safety equipment – that will change merchant shipping into wholly upgraded and more effective vessels.

Delivery via Drone

Although drone delivery in the United States is most likely not going to happen until at least 2020, in numerous countries like Rwanda and China, it is now in progress. Today, Amazon experiments with these drones in the United Kingdom. This transfer across the pond occurred soon after the Federal Aviation Administration (FAA) discharged new guidelines for commercial drones in July. For the time being, drone delivery remains a “proof of concept” because of a mix of specialized difficulties, such as battery life, and regulatory issues such as the insistence that drone operators can only fly drones within an observable distance.

Autopilot Trucks

Otto, Uber’s autopilot truck launched not too long ago. Its technology is perfect only on the highway, where it is not require to handle difficult situations like jaywalking pedestrians, four way stops, or children on bikes. It keeps up a safe following distance, and switches to another lane only when completely essential. The aim is to permit the trucks to do their thing on the interstate, then stop at appointed depots where humans drive the final handful of miles into town. In effect, drivers turn into harbor pilots, helping deliver the ship to port.

Source: Read More

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30 Great Part-time Businesses

What is your talent? “A career is born in public – talent in privacy.”,Marilyn Monroe said.

You can even turn your hobbies to full-time businesses. Here you can find some useful hints:

01. AFRICAN VIOLETS. Specialize in the propagation and care of this popular indoor plant. Nurture, hybridize and sell when in
full bloom. Carry accessories, such as pots, shelves and lighting. Keep a small but permanent ad in your local newspaper.

02. ALTERATIONS. Replace buttons, let out cuffs, shorten sleeves, turn collars, repair tears for clothing stores, laundries and cleaner who don’t already offer this service. You can work for them or leave a price poster in their store.

03. ARROWHEADS. Collect, buy, sell and MAKE (with deer horn and clove) Indian arrowheads for hobbyists, displays and demonstrations. Sell instruction and/or information booklets
and do-it-yourself kits. Offer various types of flint.

04. AUTO PARTS REBUILDING. Work with garages and mechanics. Specialize in rebuilding one part (carburetors, master cylinders, electronic ignitions) for one or several makes.
Install kits, ream and/or re-fit and guarantee all of your work.

05. AUTO TOUCH-UP. Repair minor dents, cover rock chips, remove rust, polish, clean tires. Renew rubber and plastic, deodorize to help bring the best price or trade-in. Advertise under
Auto/Trucks For Sale, with a price.

06. AUTO PAWN SHOP. Hold cars as collateral for short-term loans. Hold the title (if clear) or, “buy” the car with a 30 days or so buy-back price agreement or limited power of attorney.
Check laws and obtain legal advice before proceeding!

07. AWNINGS, WINDOW. Design and install permanent and fold-up fabric and or metal awnings for storefronts, patios, house windows, trailers and mobile homes. Offer a selection of aterials, colors and prices. Advertise prices and benefits.

08. BABY DOLLS. Create dolls with fine wigs from client baby’s own baby hair as keepsake dolls. Try to get cloth from baby’s actual clothes to make similar looking outfits for the doll
(work from a picture if possible). Put in glass case.

09. BARBEQUE. Use a portable (such as trailer) meat smoker to take to fairs, parades and festivals. Have a supply of prepared
sandwiches ready, but always have a fire AND AROMA (throw in a little suet or sauce) going to attract more business.

10. BELT BUCKLES. Stock a selection of belt buckles for truckers, workers, etc. Have special designs and insignias made for local groups. Arrange to offer good prices on leather belts
as well (import some to sell at attractive prices).

11. BENCH RENTALS. Build bus-stop style benches and with city permission, place them free of cost to the city at various bus-stops. Pay a sign painter to apply advertisements for
clients who pay you by the month for the ads and space.

12. BIRD TRAINING TAPES. Make endless or auto-reverse tapes to teach bird to talk, whistle or sing. Sell or rent the necessary equipment to mount in or near cages. Charge extra to record the
bird owner’s own voice giving the instructions on tape.

13. BIRDHOUSE BUILDING. Build and decorate fine, scientifically designed birdhouses and feeders for birds native to your area as well as those that migrate to or through your area. Make up
little info folders for each model.

14. BIRTHDAY LISTS. Compile birthday (anniversary, etc.) of people in your area to rent as mailing lists to local merchants.
Or, contract to mail out cards each year on behalf of the merchants. Have a set minimum, as $25 for 50 mailings.

15. BREAD SPECIALTIES. Bake unusual or otherwise unavailable varieties of home made breads: oat bran, low calorie, ethnic, salt free. Keep a small ad in paper, take orders for loaves
fresh from your kitchen and/or deliver fresh to stores.

16. BRONZING. Bronze (or pearlize) baby shoes etc. Make mementos, awards and trophies. Design plaques and unique bases with emphasis on local needs such as Chamber of Commerce of company awards. Arrange for engraved plates on plaques.

17. BRUSH CLEARING. With you truck, tractor and shredder,contract to clear brush and small trees from lots and acreage.
Haul off excess debris or use a composter to recycle and sell organic refuse. Offer to drag or level the cleared area.

18. BUSINESS EQUIPMENT. Buy surplus equipment from bankruptcy sales and auctions. Store and clean-up, but do not repair (let buyer do that). Advertise bargain prices for qualified buyers
and sell at double or triple your investment.

19. CEMENT BLOCKS. Mold small orders of standard or custom blocks (building, stepping stones, curbs) in all shapes and colors. Make molds when necessary of plywood and tin. Take orders, sell form your “yard” and through nurseries.

20. TRUCK LETTERING. Use pre-cut, self-stick vinyl letters to produce long lasting, professional truck signs (no art talent
required). Use chalk snap lines to mark lines and center, peel and press in place. Stock and offer a variety of letters.

21. CEMENT MARKERS. Make “engraved” cement or liquid marble markers and signs. Mold “backwards” letters into various colors and textures of plastic-like cement for carved in effect. Polish
molded marker into a professional looking stone.

22. CHAIR CANING. Use cane, plastic or other interesting materials to weave seats and backs onto casual and picturesque chairs for clients. Buy old chairs with promise at bargain prices to re-glue, refinish, re-cane and sell at a profit.

23. CHINA AND GLASS DEALER. Collect and deal in antique and interesting china and glass items. Buy at auctions, antique stores, private and public sales and through your advertisements. Deduct travel expenses for buying trips and
visits.

24. CITY LOT CLEAN-UP. Work with the city to learn of lots that must be cleaned up. Contract to do the required work on lots they designate (city adds bill to owner’s taxes). Contact
absentee (or local) owners to avoid future city actions.

25. CLIENT LISTINGS. On your computer, input and maintain customer (or business) information: customer info, purchases, credit records, employee information, etc. Provide periodic and
custom sorts (including mailing lists) to clients.

26. COLLECTION AGENT. Represent one or more commercial agencies (don’t tell one about another, though). Solicit delinquent
accounts for collection from local businesses for a percentage of monies the agencies collect.

27. COIN SEARCHING. Buy rolls of coins from banks (whatever denomination you can afford). Search through them for coins worth over face value. Keep all of these and replace with
“regular’ coins and trade back in. Best in small towns!

28. COLLECTIONS. Accumulate collectibles (glass, matchbook, baseball cards, comic books). Make up (from common specimens) starter collections to sell to beginners. Sell valuable pieces
individually to collectors (some you got started).

29. CONCESSION BOOTH. Operate a booth or stand at a recreation area, flea market, shopping mall or parking lot. Sell your own products and/or consignment items. Carry some attractively
priced items just to attract more customers.

30. CURB PAINTING. With a stencil and fast-dry black spray paint house numbers on all curbs in a city block then go back and request a $2-$5 “donation” from occupants. Pass out circulars the day before announcing your service.

The most important hint is ‘take action’. Go, promote and publish your businesses worldwide wherever possible.

Join large online seller sites such as Etsy to sell your hobbies and goods.

8 Strategies On How To Make Money From Home

There are various ways, tools, techniques, strategies, platforms and systems to support you to Make Money From Home. Which you can do as either as a part time or even a full time online job income.

These 8 strategies help builds up, boosts, elevate, up lift your own personal life style and the life styles that other people can also live.

With these 8 strategies gather some tools, ideas, resources, techniques used by one lady who made her own $1310 within only 18 days to support a higher level online income for your own personal life style.

Here are the strategies and tips to support you making money from home.

Strategy 1 – You can set up free classified adverts online on a daily or weekly basis. These can help you to share your message and ideas with the right target audience.

Here are a small number of classified ad options you can use:

Adlandpro
Classifiedads
Citynews.com
Theadnet.com
backpage.com

Strategy 2 – Use great article providers where you can share your information, but not in a spam like way. Some good article platforms to use are:

Articlebiz.com
Article Base
Ezine Articles
where you can share useful and valuable content.

Strategy 3 – You can create a blog so you can also share valuable content and blog posts with your target audience.

There are 3 options you can use for blog creation:

Blogger – Google
Word Press
Theblogbuilders

There are many more blog options that you can use to communicate with your ideal audience.

Strategy 4 – You can also use social media websites / groups to share your information. Here are some platforms you can use:

Twitter
Facebook
LinkedIn
Instagram
You Tube

Plus there are many more social media platform options to share your messages.

Strategy 5 – You can email existing contacts or use email safe lists to also connect with your right audience.

Here are many you can use, and some examples here are.

Europeansafelist
Adjockeys Safelist
Almighty-Safe list
Viralmailerhaven
Safe List King

There are extra email list options you can use to connect with the right people to get positive results.

Strategy 6 – You can use PR websites to also share your content and messages. Here some examples for free press releases:
PR.com
1888pressrelease.com
i-newswire.com
24-7pressrelease.com

Strategy 7 – You can set up your own landing page / squeeze page so that people can opt-in giving you their name and email details. You can then build up a relationship with them to share your products and services.

To create good landing pages you can use tools like:

Getresponse
Word Press
Wix
Landerapp

Key factors to note that can help you with conversions on your landing page to increase the numbers of people that sign ups and the positive commercial and income results you receive.

– The “Headline” is key since it attracts attention to your offers, solutions, training, products, services.
– The colors used can make some difference so you can test them out to see what colors work best
– Split A/B test 2 different landing pages to access what works best and get best conversions based on the traffic sent to your two landing pages.
– What is your USP “Unique Selling Proposition” for your visitor and your audience. This helps visitors to understand the benefits, values, solutions, positive outcomes, the pleasures from your products / services.
– A produced video can also help you with increasing the conversion rates on your landing page.
– Keep your page simple and easy for users to navigate so they are able to progress in the right direction to your opt-in / sign up form.
– Have a clear “Call To Action” so your audience can give you their email and name details.

Strategy 8 – Set up your “email auto responder system” so people that opt-in to your landing page receive email updates from you. This can be emails 2 / 3 time per week to build the trust and relationship.

Getresponse is 1 email system for the auto responder.

I hope you found all these 8 strategies lessons, systems, traffic sources, resources, ideas and tools valuable.

You should since there are people currently using these ideas who made $320 with their first 48 hours. Plus there are others who have built up a full time monthly income online using these strategies.

If you would like to access:
– 102 online traffic and lead sources
– Learn even more about how 1 lady used this system to earn $1310 with in just 18 days
– Gain more resources
– Plus get even more training and guidance

you are totally free to visit the eProfitsExtreme website link in the resource box below this auricle.

Get to Know These 7 Little-known Tricks to Get Rich Online

Not everyone is born with a silver spoon in their mouth. A lot of us need to work in order to survive and live a decent life. While there are a lot of tricks to get rich online, some don’t work for everyone, while some are flat out rip-off schemes. Let me introduce to you these 7 little known tricks to get rich online and it will be supported by the people who have become rich through the internet.

1. Post it on YouTube
Let us not go farther by starting with Justin Bieber. Justin has been on YouTube since he was 12 years old, and until know he is popular and still getting richer every day. Another is Chris Brown’s song “Look At Me Now” by Karmin, which gained popularity in 2011. And look at him now.
This is because when people watch your videos on YouTube, companies or record labels will want you on their side. You can showcase a lot of things in YouTube. You can sing, dance, showcase your DIY and other tutorials or simply talk. Once someone sees that your subscribers are increasing or your views are excessively high, they’ll get in touch with you and pay you for their Ads or other money-making gigs.

2. Sell your stuff or others’ stuff
People can sell online without spending too much for advertisement. Let us take for example the owner of Nasty Gal, an online clothing store, Sophia Amoruso. She began with vintage finds on eBay, and now, she earns millions of dollars every year. If you don’t have a lot of things or you don’t have a product to sell, then resell other people’s products. In this way, you’ll get a percentage or commission for selling them.

3. Rent Your Things
If your heart and mind do not allow you to sell your things, but your wallet or pocket tells you to earn money, find a website that lets you rent your things online. Let us take for example Airbnb. House owners can lease their rooms or spaces for those who are looking for affordable vacation. Just surf on the internet and look what for what you really like.

4. Write your own blog
Travel, food, fashion, news, personal stories- these are most common topics of blogs, but they do work. Pete Cashmore, aside from being a good-looking guy is also rich via his blog called Mashable. With interesting blogs, advertisers or the media may contact you, and yes, you will be paid. Just remember when blogging, find your passion and your writing will come out naturally.

5. Write your own book
Choose your own topic, think of something interesting, sit down and write. Many book authors started sharing their stories online. When readers love it, they can get a chance to publish their own books. And you never know, it could become a movie someday too.

6. Make review or Advertise for other people
Aside from the chance to become a non-paying customer of businesses, you can get a chance to be paid by making a review about them or marketing them online. Just think of all those instagramers who add in their caption when they visit a restaurant or a shop.

7. Get out of your box and introduce a new idea
Mark Zuckerberg, creator of Facebook, Larry Page and Sergey Brin, Google makers, and Sabeer Bhatia, owner of Hotmail. They have proven that bright and new ideas work. So step out of your box and share your idea to the world.

Break the internet and get rich through these 7 little known tricks. Start today!

Developing Social Content – Where Social Media And Content Marketing Merge

Are you trying to successfully incorporate social content into your blog? Even experienced content marketers like 411 Locals face challenges and struggles when creating content that is meant to engage their audiences. The key factors behind successful sharing of social media content are those that make the art of developing social content. But how to create content that is both educational and touching the emotional side of your readers? Here are some innovative ideas about how to expand your content marketing strategy and make it work for your social media goals.

Customer Spotlights Work Better Than Long And Boring Case Studies

A good part of the content marketing gurus love to point out complicated case studies. In fact, this method of being persuasive has been used so often that it became more of a nuisance than an actual attention-grabbing tool. It is kind of hard to get involved when you see a wall of text that explains the step-by-step struggles of someone you’re not familiar with as a reader. So that’s why the customer spotlight can enrich the reader’s experience with the use of feedback and emotion. It is a more direct approach to prospects – to make them see what your happy customers have to say. With customer spotlights, you’re telling success stories coming directly from the source.

Interview Bloggers If You Have The Chance

Some of the most valuable followers are the ones that count as influencers. Their actual worth-base is more than tens of customers, in the long run. Someone who is well-known and respected will earn you more views, likes, comments and long-lasting engagement. The overall impression that your readers will gain is no less than positive. Interviewing a big name in the blogosphere will bring you on a whole new level, where you no longer communicate your thoughts one-sidedly. Approaching influential people takes time and requires skills like being tactful and on the other hand, loudly convincing when necessary.

Build Authority By Sharing Insights

It is a faster if somewhat less direct influcencer outreach. To put it simply, you need to create compilations of thoughts and ideas, already shared by top dogs. Moreover, linking to the source will add more page authority to your blog. You will be more trusted as a source of information – both to your audience and the search engines.

Input New Context To Already Known Information

Having the dogged determination to create new content at all cost can be a major drawback. One of the most important aspects of earning “eyeballs” is your ability to express a genuine point of view. And you don’t have to create new content for that. You only need to comment and analyze well enough to have your audience intrigued. So instead of rewriting well-known pieces of content, you can actually add more to an existing text. Your insights can make a tremendous change of opinion among those who read the original content.

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program

There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.

It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
You probably already know it as chasing after the bright and shiny object syndrome.

It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Why The Bright & Shiny Object Syndrome Happens

New entrepreneurs, especially women, often horde a deep-seeded secret that weighs them down and prevents them from growing their business to the heights they are perfectly capable of, but often don’t realize it.

That secret is the debilitating knowing they will be exposed as a fraud.

I know this because I too had this fear years ago.

It kept me playing small.

It stopped me from stepping outside of my comfort zone.

It dictated all of my business decisions from how much to charge to how I should be positioned in my industry to whom my ideal clients were.

The thought of being exposed as a fraud far outweighed any voice of reason that declared otherwise. It was a powerful force that controlled my every move.

But I had no idea this was going on. I wasn’t consciously aware of how much my actions were based upon that one fact: Feeling like I was a fraud.

But was I really a fraud? Hardly.

My educational background and previous business skills and experience put me far above the level of many of my competitors in the web development and digital marketing space. But I still found a way to discount all of that.

It wasn’t enough.

I needed to learn more.

Clearly they know far more than I do – just look at how “successful” they are.

They know the “secret”.

So what did I do about it? I signed up for every program I could in order to find out what that secret was.

I embarked to find that perfect formula to follow. That magic system that would take me from point A to point B easily and effortlessly.
That thing that would make me successful.

Once I completed these programs, THEN I’d skyrocket my success!

Not.
And it’s probably not going to work for you either.

Yes, you’ll get some new insights out of the training. You’ll learn a few things along the way. But it won’t be enough.

And that’s because it’s not really what you need. Not by a long shot.

More than likely all those programs will just result in you feeling more overwhelmed and confused than ever before. How on earth are you going to find the time to implement all this, let alone understand how to do it all?

There’s only so much time in the day and wouldn’t you prefer to be working on what you’re passionate about instead? The reason why you went into business to begin with?
Here’s the deal. What you really need is to start believing in yourself.

I can’t tell you how many struggling entrepreneurs I have worked with over the years. They aren’t able to reach successful heights in their business and the first (and often only) thing they will blame is themselves.

Their inner voice is screaming at them:
• You don’t know enough.
• You need to learn more.
• You are clearly in way over your head – what were you thinking anyway?
• You’re better off just quitting before you are exposed as the fraud you really are.

This may sound very familiar to you too.

So what does an aspiring entrepreneur do when they have thoughts like these? They sign up for every course, program, system, webinar, teleseminar, telesummit imaginable.

They become addicted to learning.

In their quest to no longer feel like a fraud, they embark on a mission to learn every single aspect about running a business they can. They feel they MUST learn how to:
– Figure out who their ideal client is (even though they’re not sure what to do with that info once they have it)
– Build a website themselves (even though technology has never been a friend of theirs)
– Design their own logo and marketing materials (even though they have never had any formal training in graphic design)
– Set up a sales funnel (even though they’re not really sure what that is)
– Write the sales copy on their website and landing pages (Even though writing does not come easy for them)
– Do Search Engine Optimization (SEO) on their website (even though they aren’t sure what that means)
– Conduct webinars and teleseminars in order to launch their new program (even though they don’t have a program to launch yet)
– Get on stage and be a speaker… write a book… participate in JV partnerships… hold workshops…. The list goes on and on!

What results from all of this? Entrepreneurs are spending SO much time and money on learning all of these skillsets that aren’t a part of their core competency, they aren’t left with any time or energy to focus on their own business!

And here’s the insidious part of it all:

The people who are selling you these programs and systems know full well you are prime for the picking. They are capitalizing on your fears and are making loads of money doing so. They are counting on you feeling you MUST know all of this stuff before you can be successful at your business.

They also know that once they have your attention, you are prime to be “upsold” on higher-end programs or at least make affiliate commissions by referring other products/systems/platforms you MUST have.

Their business survival depends on it.

“BUT SUSAN!” I can hear you saying out loud… “in order for me to be successful, I have to have all of these things in place, and I can’t afford to hire anyone to do it all for me!”

Yes. But.

There’s a couple of falsehoods in that statement:

– You do NOT need a website or marketing materials (yes, that’s coming from a web developer and online marketer!). Not right away at least. I sure didn’t have those things in place when I first started.
– You do NOT need complex marketing funnels and fancy lead generating downloads
– You Do NOT need a huge list or any list at all for that matter
– You do NOT need to have every duck lined up in a neat row before you can start talking to clients and generating business.

Eventually, sure, you can work towards incorporating all of that into your business and marketing model. But not until you can afford to have it done properly. Wasting your time and money on learning how to do it all yourself is simply that – a waste of time and money.

And that’s because you will never learn as much as what the pros know in those key areas to get the same kinds of results by doing it yourself. You simply can’t know it all.
Plus that deep-seeded fear is also going to do whatever it takes to stop you in your tracks.

What You Really Need

All you need to start and run a successful business is to trust yourself, your knowledge, your expertise and your ambitious drive to do what it takes to make it work.

And most of all, you need the confidence in yourself that you are absolutely, unequivocally more than capable of bringing your business vision to fruition.

Your passion, energy, drive and vision is the fuel that moves your forward and creates the opportunities you need to make your business successful. Not all of those programs you’ve signed up for.

The more you believe in yourself, the more opportunities will materialize that will get you one step closer to achieving your goals.

Will you be rich in 30 days like many sales pages promise? Unlikely. But if you are wanting to build a sustainable business, you probably don’t want that kind of huge growth anyway.

Stop believing all of the hyped-up promises we are bombarded by everywhere we turn and instead, start believing you already know what you need to move forward.
And of what you don’t know, the right help at the right time will show up for you.

Now go. Trust yourself. Build a sustainable business with confidence and kick that false nagging voice that’s tell you you’re a fraud out the window. Stop giving away your power to those that are hungry for your money and make the right choices for you based on confidence, not fear.

How to Find Ideal Clients

5 Important Steps for Defining Your Niche Market

I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with.

New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services.

In order to find ideal clients, you need to do some homework first in order to make your marketing message appeal specifically to them, their struggles and what they’re hoping to accomplish.

Here’s 5 steps to help you find perfect clients to work with.

1. Stop thinking you can work with anyone or defining too wide of a niche.

One of the reasons why new entrepreneurs struggle is because they are trying to help too large of a group of people. Even though it’s human nature to help as many people as possible, the trouble with this approach is your marketing message end up being too diffused and won’t be appealing enough to compel people into action.

Even if you narrow down your niche to a specific class of individuals, such as business owners or real estate agents, this is still too wide of a reach and your message cannot possibly appeal to everyone within those groups.

Get clear on whom it is you want to work with. Be specific. What gives you the most joy when working with people? Who loves working with you and are happy to pay you for your services?

Focus on those types of clients – the “A” list – and define a sub group from there.

2. Get a clear picture in your mind of what your ideal client “looks” like.

Once you have a sub group of your “A-Listers” now define specifics on certain characteristics they all have in common.

As yourself questions like:
a. Are they predominantly male or female?
b. What age range are they in?
c. Are they all within a certain industry?
d. Where they are geographically located?
e. What kind of income bracket do they fall in?
f. Do they share similar interests or beliefs?

3. Understand the group’s psychographics

This is one of the most important parts of your research that must be done before you can start marketing yourself to your newly defined niche. You must know what their state of mind is.

Find out about:
a. The biggest challenges, obstacles or problems they face that you can help them with.
b. What they are worried about and need the kind of help you can provide.
c. What exactly do they need, not necessarily what they want.

4. Be clear on the results you can provide them

Next you want to be clear on how you can help this group of people. What results will they get from working with you? What problems will you be able to solve for them? What kinds of benefits would they get after working with you?

You will also want to lay out how specifically you will help them with those struggles. Do you have a step-by-step process, system or software that will help them solve their problem? Ensure your marketing message clearly outlines how you can deliver the results they seek.

5. Understand why they should hire you instead of your competitor

Part of the process of identifying your niche is to also be clear on what makes you different from your competitors. What is your USP – your Unique Selling Position?

Do some research on others who could also help solve similar problems and identify why you are different from their approach. Your marketing message can then showcase those differences to help your niche decide to work with you.

In order to find ideal clients, it’s important to take these steps first and clearly understand who it is that makes up your niche market.
The next step is to write your marketing message specifically tailored towards that group of people.

Your marketing message must be clear and with the same language your niche uses so they can relate to what you’re saying and trust that you know what they are going through and can help them.

Stop Thinking You’ll Be Losing Out On Opportunities

Avoid falling into the trap of thinking you don’t want to turn anyone away and will lose income opportunities if you focus on a niche. This is a falsehood that holds no basis of truth. In fact, the opposite will happen and you will end up appealing to a much smaller group of people due to your too-diffused marketing message.

How about you? Do you struggle with defining your ideal client and niche marketing message? Share what’s happening for you in the comments section below.

Virtual Phone Systems For Business

What Is A Virtual Telephone System

A virtual phone system, or cloud telephone system is becoming the go to option in a bid to counter the BT business ISDN & analogue switch off. Virtual phone systems negate the need for line rental as your business will pay for the line & the handset rather than paying for phone lines. A virtual phone system allows your business to save costs on maintenance, as there is no need for expensive hardware to be maintained.

Why Choose Cloud Telephone Systems?

With such fast initial setup & ease of deployment, virtual phone systems are becoming the go to cost effective solution for small businesses, with flexible contract periods & an easy to manage budget for solutions that are based on a per seat basis. Virtual telephone systems can be a very good solution for businesses who have limited capital spend.

Benefits Of Virtual Telephone Systems

✓ Never miss a call again
✓ Feature rich updated (1)
✓ Cost effective for growing businesses
✓ Very quick set-up timings
✓ Professional appearance
✓ Smartphone twinning & applications
✓ Keep your original number

Why Choose Best 4 Business For Virtual Telephone Systems

✓ Best 4 Business is an award winning Unified Communications & recognized cloud provider, Find Out More…
✓ Best 4 Business has many satisfied customers who can vouch for our cloud/ virtual solutions. Find Out More…
✓ Best 4 Business is recognized by comms business & comms national leaders in news & media for telecoms
✓ Best 4 Business had flexible contracts that offer great rates for all businesses.

If Virtual Phone Systems Are Purchased Upfront – Price Plan, £129 Per Handset

Duration Monthly Cost
60 Months £9.99
48 Months £11.99
36 Months £12.99
24 Months £14.99
12 Months £17.99

If Virtual Phone Systems Are Rented/ Leased – Price Plan

Duration Monthly Cost
60 Months £12.99
48 Months £14.99
36 Months £15.99
24 Months £17.99
12 Months £20.99

With such a robust virtual phone system solutions, Best 4 Business Communications has been able to achieve the following up-time stats:

Total B4BC Uptime

January 2016 – 99.82% – 31
February 2016 – 99.93% – 29 Days
March 2016 – 100% – 31 Days
April 2016 – 100% – 30 Days
May 2016 – 100% – 31 Days
June 2016 – 99.74% – 30 Days
July 2016 – 99.68% – 31 Days
August 2016 – 100% – 31 Days

Your Own Server & Portal With Virtual Phone Systems

Best 4 Business ensure that all prospects who choose our bespoke virtual telephone systems get their very own server & portal, a virtual system mirrors a traditional phone system in terms of features & functionalities, however you save on capital investment. B4BC customizes the virtual phone system to your businesses requirements & hence no two solutions are the same.

Nine Ways to Build Trust and Win the Sale

What are you doing to build trust in the mind of your customers? Building trust is one of the best ways to increase sales of product and services. This is particularly true if you are selling professional services such as insurance, financial management, accounting or legal services, or selling business to business. Basically, success in these fields requires that you sell yourself to sell your products. And selling yourself involves development of customer trust in you as an individual and in your recommendations.

All sales people can talk about how good their company is, their client list and provide references. Despite such information including any hard data on performance, what is likely to separate one out from the others in the customer’s mind is an emotional feeling that the customer has-a feeling of trust and “like” for the person trying to make the sale.

Trust can also win over the customer when you can’t offer the lowest price. In such cases, sales people are routinely taught to sell value. But value cannot always be quantified. It often boils down to such statements as:”We provide better service.” “We’ll be there when you need us.” “We’ll work harder for you.” How can the customer know that this will really happen? They can’t. In effect, we are asking them to put their trust in us. Without trust, the statements become meaningless.

Take Action to Boost Your Trust Quotient

Building trust quickly takes more than simple statements (trust me on this). It requires actions and statements specifically designed to grow a feeling of trust-trust that we deserve, but trust that we must work to earn. Here are nine specific ways that you can increase your customer’s perception of trust in you:

* Be dependable. This is perhaps the most important action you can take. If you say you will do something, do it! Your dependability in action will have a significant effect on your customer’s perceptions of, and trust in you.

* Be specific. Use specific deadlines in what you say and do to increase the perception of dependability and trust. For example, don’t say, “I’ll get back to you on that.” Say, “I’ll get back to you before 2:00 tomorrow on that. Then, when you call back before your self-imposed deadline, emphasize your dependability by saying, “I said I’d get back to you before 2:00 on that issue, so I wanted to let you know. . .”

* Use variety. Find ways to demonstrate your dependability in various situations, across a variety of issues or areas (important and unimportant), over time and across people to build a consensus (for when your customer talks to your other customers).

* Do the unexpected. Customers often wonder whether we really mean what we say or we are just playing a role. When we say or do something unexpected (not common for someone in our role), it is interpreted as reflecting our true feelings. This helps all of our actions become more trusted. Unexpected actions might include sending a thank-you note, a gift, congratulating the customer during a special occasion, providing useful information that does not directly relate to the sale or performing some thoughtful action that is not clearly to your benefit and, thus, not normally expected.

* Mention negatives. Carefully selected negatives concerning your product or service can be mentioned. This is related to the above concept, since mentioning negatives is not expected and increases perception of trust. Naturally, anything negative that is pointed out should be something that is relatively minor and easily offset by positive features.

* Share secrets. (“Can I tell you a secret?” “Most people don’t know this, but…”). Trusted friends share secrets. The “secrets” your provide, of course, should be things that can be shared with the customer but, perhaps, are not common knowledge.

* Point out your similarities to the customer. People tend to trust others who are similar to themselves. This could include similarities in age, education, family, acquaintances, pets, hobbies, birthplaces, experiences, concerns, preferences, etc.

* Find a common enemy. As you talk with the customer, find dislikes you have in common. This could involve a person (e.g., a politician), a thing (e.g., wind chimes) or an idea (“I agree. I can’t stand people who won’t recycle”).

* Use self-deprecating humor. People tend to be more trusting of people who show they are human. We all have problems with weight or hair lose or home projects that don’t go as planned that can be casually mentioned. Just don’t over do it. It is important to maintain your image of professionalism.

In the end, it is your overall performance once you get the sale that will build strong trust in you. However, the above actions can help you get past the threshold of trust needed to get your foot in the door and demonstrate your and your product’s capabilities.

How to Handle Customer Complaints Properly to Build Business

No business likes to get complaints. However, we have to accept the fact that complaints will happen. Customers may complain about our products, service, or may simply be confused about an issue.

Is the customer always right? No. But the customer is still the customer and deserves our best efforts to make him or her happy. While a few customers may be chronic complainers or trying to take advantage of the system, the vast majority are simply looking for a solution to some problem they have encountered with our business.

Handle Complaints Quickly

How important is it to properly handle complaints quickly? One statistic often quoted is that 70% of customers will return if their complaint is ultimately handled satisfactorily, but 95% will return if the complaint is resolved quickly. While this is, of course, a simplification, it stands to reason that a customer whose complaint we handled quickly should be much more impressed with our business, more likely to believe that we are concerned with customer satisfaction and, thus, more likely to return. And what is that customer worth to us over a period of time? The lifetime value of that customer to our business can be substantial.

Since speed of response is important, we must first empower your employees to handle complaints. If our front-end employees have to call a manager for a complaint to be handled, we have just increased the time cost to the complaining customer. We have also increased the emotional cost to the customer by suggesting that the problem must be handled at a higher level. And we have increased the possibility that the complaint will not be handled on the spot (i.e., the customer may not be willing to wait to talk to the manager). This also puts our employees in a difficult position since they must take the brunt of complaints from customers while being powerless to do anything about these complaints themselves.

Training Is Essential

Thus empowering our employees to handle complaints, following certain guidelines, can greatly improve the situation. However, empowerment is not enough. Employees must first be properly trained. There is a natural human tendency when faced with a complaint to become defensive, to offer explanations rather than solutions and to focus on immediate cost savings rather than the long-term or lifetime value of the customer to the business. Here are a set of steps that your employees can follow when handling complaints to help satisfy and keep your customers:

* Don’t take it personally – the complaining customer is not angry with you.

* Don’t argue with the customer, become defensive or try to explain the situation. Listen to him or her.

* Make sure your first statement in response is something that addresses the problem or shows empathy such as: “I’m sorry that you had this problem.” “I can see why you would be upset.” “Let’s see how we can fix this situation.”

* Don’t admit wrongdoing (unless it is obviously your mistake). This can be particularly important if there are potential legal issues involved, e.g., a slip and fall.

* Get the facts. Understand the issues involved.

* Find out what the customer wants (if it is not obvious).

* Offer a solution. Tell the customer what you will do and when. Place emphasis on what you can do rather than what you can’t do.

* If the complaint does not require immediate action, record the complaint on a slip of paper in the presence of the customer, thank the customer and note that action will be taken.

* Consider giving the customer more than is requested. Remember his/her investment of time and emotion. Consider the lifetime value of the customer to the business.

* Record name, address and phone number of the customer for possible follow up on satisfaction and to identify chronic complainers.

* Record the problem and solution (including time, place, etc.) so others can learn and evaluate.

* Follow up with the customer, as appropriate.

Correct Repetitive Problems

While complaint handling is an opportunity to build the relationship, repeated recovery for the same mistake is not. In such situations, customers will soon come to realize that the error is not random but rather is built into the system, and they won’t come back. Getting feedback from customers can help uncover such systematic problems, and diagramming the service process can help uncover why they happen. The above steps also assume the complaining customer, while possibly upset, remains civil. Abusive customers do not need to be tolerated and should be referred to a manager.

Proper complaint handling is essential. It takes planning, training and trust in our employees, but the rewards are well worth our efforts.

© 2016, Dr. Dennis Rosen. All rights reserved. Reprints welcomed so long as article and by-line are kept intact and all links made live.